Pharmaopportunities SEO Case Study

Overview
Pharmaopportunities, a pharmaceutical job board wanted to increase the amount of traffic from healthcare and life science professionals, looking for pharmaceutical jobs and pharmaceutical sales jobs in the United States. SEO was a perfect way to drive more traffic to Pharmaopportunities.com, as thousands of jobseekers use the internet to find pharmaceutical jobs and healthcare jobs each year.

Goals
Pharmaopportunities wanted to increase traffic, rankings, and get more life science and healthcare professioanls to post there resume into there resume database and to get more job postings from life science and healthcare companies.

Strategy
We proposed a multi-tiered plan for our client: Phase One consisted of finding the appropriate keywords and optimizing all of the main web pages for main keywords and location-based keywords. Phase Two consisted of performing URL rewriting to create more SEO Friendly URLs. Phase Three consisted of building out more content to support the keywords and putting together a link development strategy, targeting sites that were related, had good page rank, and were authority domains.

Results
Rankings and traffic have increased dramatically over the first 6 months. Pharmaopportunities.com is now ranking on the first page of Google for the: Pharmaceutical Sales Jobs, Pharma Jobs, Pharmaceutical Jobs, Pharma Sales Jobs, Pharmaceutical Training Courses and many other non-branded keywords, which they were previously ranking on the 50th page. Through our SEO services, Pharmaopportunities has dramatically increased their ROI by 25% and had 10,000 jobseekers post there resume on the site, during their first year of business.