App Store Optimization (AS0) Case Study

Lottery ASO Case Study

Winston Burton

SEO, AI, AI Keyword Research

August 9,2024

LotteryCurrent Case Study

Case Study: AI Powered Lottery Ticket Scanner

Overview:

LotteryCurrent, an innovative AI startup, needed to reach lottery players through ASO to drive downloads for the industry's first universal AI lottery ticket scanner and expense tracker. Their goal was to disrupt the market with an app capable of accurately scanning any lottery ticket across all states and games.

The Challenge:

-Outperform established competitors
-Attract lottery players nationwide
-Convince users to switch apps
-Provide great user experience
-Implement user feedback

Our Approach:

-SWOT analysis
-Competitor analysis
-App Store Optimization (ASO)
-User feedback integration
-Targeted paid advertising

The Results:

-100,000+ app downloads
-200+ keyword rankings
-Top 5 rankings for key terms
-Thousands of active monthly users

By partnering with our agency, LotteryCurrent transformed from a startup into a dominant player in the lottery app market. Ready to revolutionize your results? Contact us today!