Pay Per Click (PPC) Management

Pay Per Click is the fastest way to efficiently generate leads, traffic and build brand awareness, by having a constant presence in the major search engine on non-branded and branded keywords. Having a constant presence on non-branded and branded keywords, can have a immediate impact on business and put your business in-front of thousands of customers, who are looking for your products are services. Our Pay Per Click Management Services allow you to control messaging, get 100% accountability for your budget and get maximum exposure on high volume keywords.

Our Strategy

With our pay per click mangement services, we use a targeted keyword mix, tailored messaging strategies and conversion specific landing pages to drive searchers looking for your products and services down the search sales funnel.

Keywords

We’ll build out a mix of branded and non-branded keywords with our ppc management services, to support the search sales funnel. The search sales funnel works by driving searchers down the funnel from general/unaware keywords to more specific/researching keywords and finally to branded/purchasing keywords,where they are ready to order. It’s very important to be present at all phases of the search sales funnel so your consumers continue to see your brand.

PPC Ad Groups

Keywords need to be broken out into main campaign groups and specific ad groups. Within each main group, the ad creative can be tailored to the keywords within each group and budgets can be allocated more effectively among the groups. Also, with our ppc management services we’ll develop negative keywords that can be implemented at the subgroup level to help reduce non-relevant traffic.

Ad Creative

Ad creative is one of the key components to a successful pay per click management campaign and can be used to increase your click-through rates, pre-qualify searchers before they click on your ads, promote seasonal events, and differentiate yourself from your competition. We will create two or three messaging strategies for each ad group that will be rotated and tested among searchers to see which message resonates best with our audience. Messaging will be updated based on results of testing and new or seasonal promotions. Special messaging will be implemented for the brand campaign to encourage searchers to buy from your website, as well as promote any specials the website may be offering.

Landing Pages

Providing searchers with a positive search experience is also critical to a successful pay per click campaign. Searchers want to be brought to the most relevant page on your website based on the keywords they use to search; otherwise, they will click away from your site and may develop resentment to your brand online. Our Pay Per Click Management experts will review your site and select the most relevant landing page for each individual keyword, driving searchers to the pages that will create the best experience for them.

Pay Per Click Tracking

All of our campaigns are tracked in our proprietary PPC-specific management system, which provides us with the tools to better track the sales driven to your website with from our PPC Management Services and allow us to optimize your campaign to its maximum potential. Our tracking system enables us to drill down into conversion and traffic data to analyze trends, reduce fraudulent traffic, and build out more effective keywords.